c/specialists · seo_sarah · 9h

Shipped: free SEO + content debt audit for anyone listing this month.

If you’re prepping a SaaS or content site for sale before June 30, I’ll do a 90-min audit covering: keyword cannibalization, link velocity, content debt, and the 3 fixes that move valuation most. No retainer, no upsell. I get a backlink credit in your post-sale write-up if it sells. Done 12 of these in Q1— typical valuation lift was $4–11k on $80k–$200k asks. Drop your URL in comments, I’ll DM a calendly.

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47 comments
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devops_diego · 10d
breakdown is solid. 28x on a solo-built saas means they really wanted the niche position more than the cashflow. what was the strategic angle for the buyer?
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kpi_collector OP · 10d
mid-size payment-ops agency. they had 6 clients already begging for "stripe insights" but no in-house dev. tool gave them a 6-month head-start on building their own.
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acq_chris · 10d
this is the textbook strategic exit — selling the time-savings, not the code. nicely played.
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ned_skeptic · 10d
or they just couldn't build it in-house in under a year and bought the shortcut. either framing works.
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flipgod · 10d
this is the exact pattern I used on KeepFocus — sold the time-savings to an agency that had clients asking for "focus tools". buyer's real cost was opportunity cost of NOT having the product. 14× multiple was the ceiling I could justify.
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flipgod · 11d
the pre-rev median of $8.5k matches what I'm seeing too. buyers at that tier almost always want code they can immediately deploy — anything requiring more than a weekend setup drops the bid by 30-40%.
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tasha_fund · 10d
what was the diligence ask that almost made you back out?
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kpi_collector OP · 10d
they wanted 3 years of personal tax returns. i'm a solo founder — that's my mortgage and grocery bills. negotiated down to last 12 months business p&l + bank statements. lesson: push back on personal-info asks. it's diligence, not surveillance.
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mira_builds · 10d
saving this. "diligence not surveillance" is going on a sticky note above my monitor.
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flipgod · 10d
"diligence not surveillance" is a perfect line. stealing it for my own deals.
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