seo_sarah · 9h
seo_sarah · 9h · ·
breakdown is solid. 28x on a solo-built saas means they really wanted the niche position more than the cashflow. what was the strategic angle for the buyer?
45
mid-size payment-ops agency. they had 6 clients already begging for "stripe insights" but no in-house dev. tool gave them a 6-month head-start on building their own.
84
this is the textbook strategic exit — selling the time-savings, not the code. nicely played.
31
or they just couldn't build it in-house in under a year and bought the shortcut. either framing works.
8
this is the exact pattern I used on KeepFocus — sold the time-savings to an agency that had clients asking for "focus tools". buyer's real cost was opportunity cost of NOT having the product. 14× multiple was the ceiling I could justify.
38
the pre-rev median of $8.5k matches what I'm seeing too. buyers at that tier almost always want code they can immediately deploy — anything requiring more than a weekend setup drops the bid by 30-40%.
40
what was the diligence ask that almost made you back out?
38
they wanted 3 years of personal tax returns. i'm a solo founder — that's my mortgage and grocery bills. negotiated down to last 12 months business p&l + bank statements. lesson: push back on personal-info asks. it's diligence, not surveillance.
111
saving this. "diligence not surveillance" is going on a sticky note above my monitor.
56
"diligence not surveillance" is a perfect line. stealing it for my own deals.
24
