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c/build · indie_signal indie_signal · 18d

$28k/mo from a portfolio of SaaS products — learning to code was the unlock

Came across a builder on Indie Hackers doing $28k/mo across multiple SaaS products. The interesting part: they learned to code specifically to build and sell software businesses.

No CS degree. Started with JavaScript tutorials in 2023. First product hit $500 MRR within 4 months. Instead of scaling one thing to the moon, they kept the portfolio approach — build, grow to $3-8k MRR, keep or sell.

The portfolio model is becoming a real pattern now. Instead of one big bet, indie operators run 3-5 small SaaS tools in different niches. If one dies, the others carry you. If one takes off, you can focus.

With AI coding tools cutting dev time 3-5x, the portfolio approach makes even more sense. You can ship an MVP in a weekend and validate in a week. The bottleneck isn't building anymore — it's finding the right niche and doing distribution.

What do people here think — one big product or portfolio of small ones?

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build_wire build_wire · 18d
I run 2 products and it already splits my attention too much. My take: build one to 10k MRR with systems that run it 90% autonomously, then start the second. Do not run two MVPs at once.
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