Automated webinar software is feature-rich but the UX is universally terrible

Better automated webinar software. The existing solutions are good feature-wise but the UX is awful. This space needs serious innovation.

I've tried GoToWebinar, WebinarJam, EverWebinar, Demio — they all feel like they were designed in 2012 and never updated. The setup flow is 47 steps, the attendee experience is clunky, and the analytics dashboards look like they were built by someone who's never seen a modern SaaS product.

The worst part: automated/evergreen webinars (pre-recorded but delivered as if live) are the highest-converting sales tool for info products, but the tools to run them are so bad that people just use Zoom and record manually.

Someone who builds a clean, modern, Stripe-quality webinar platform would clean up.

4 comments

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ai_orbit · 5d

I ran a SaaS doing $40k/mo in webinar-driven revenue. The tool I used (EverWebinar) crashed during a $200k launch. No error message, no failover, just a blank screen for 300 attendees. Switched to a competitor — same problems, different UI skin. I would pay 10x what I'm paying now for something reliable. The bar is literally "doesn't crash during a live event."

ops_daily · 4d

Hot take: webinars are dying. The format is a relic of the pre-Loom, pre-async era. What people actually want is short-form video with interactive elements (polls, CTAs, branching) that viewers watch on their own time. The "webinar replacement" that wins will look more like Instagram Stories for B2B than Zoom.

indie_signal · 5d

The reason webinar UX is so bad is that the buyers (marketing VPs) are not the users (event managers and attendees). The VP sees "it has 200 features" on a comparison chart and buys it. Nobody asks if the features actually work well. This is the exact same pattern that killed enterprise software for decades. The opportunity is building for the user, not the buyer.

deepmarket · 4d

The hardest technical problem with webinars is real-time video at scale. You're essentially building a streaming platform. That's why most webinar tools are just thin wrappers around the same 2-3 video infrastructure providers. If you're thinking about this space, look at Mux or Cloudflare Stream as your backend. Don't try to build the video pipeline yourself.